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Privacy Policy

Introducing Our Policy

At 360 Lasers, we are dedicated to safeguarding the personal data of our esteemed customers and utilizing it solely for its intended purpose. We deeply value the trust of visitors to our website who make purchases or sign up for our accounts, relying on us to uphold the security of their personal information. Rest assured, we never share any individual's data with third parties for marketing purposes or disregard the privacy rights of our valued customers. When we collect your information, it is solely to fulfil your online orders and facilitate meaningful communication. Our robust systems operate on a well-protected e-commerce platform. Below, we outline the types of data we store and how it may be utilized. As you wait for that perfect moment, take a moment to review our Privacy Policy.

 

Types of Data We Collect

Personal Data

To process orders efficiently, we require certain personal details from our customers. This includes:

  • Your name and title
  • Contact details: mailing address (including billing and delivery addresses), phone numbers (including mobile), and email address
  • Purchases and orders placed by you
  • Your password
  • Payment card details when making a purchase (Please note, we don't retain card information; it's deleted right after payment confirmation)
  • Your communication and marketing preferences
  • Your location

 

Website Cookies

While most are familiar with kitchen-made cookies, not everyone understands website cookies. These small files are placed on users' computers or handheld devices when they access a website. They play a vital role in providing a positive shopping experience, recording page views, products, and navigation.

Cookies generally enhance browsing and shopping experiences when users return to a website. Stored data on your device reminds your web browser of past visits, tailoring your experience accordingly. Some examples of our use at 360 Lasers include:

  • Saving usernames/passwords for easy access to user accounts
  • Retaining shopping basket items for seamless website navigation
  • Allowing users to navigate away from the website while keeping their basket items intact
  • Collecting data about a user's journey on the website, including pages viewed, purchased products, and overall interaction

*Please note that this list isn't exhaustive, and we don't share any cookie data with third parties*

 

Google Analytics

The domain www.360lasers.co.uk, its sub-domains, and redirects are monitored by a third-party service named Google Analytics. This service tracks and reports user interactions, providing insights for optimizing our website and its interaction with Google searches. It also offers insights into user discovery, navigation, and e-commerce conversions. Analytics doesn't store specific user information, and we don't share any personal details with Google for alternative advertising. We utilize Analytics to enhance our customers' user experience.

 

Google Analytics Advertising

These cookies enhance advertising engagement for users and value for publishers and advertisers. For instance, they help select relevant advertising for users and improve campaign performance reporting while avoiding redundant ads. We use cookies like 'NID' and 'SID' to personalize ads on Google properties, based on users' recent searches, interactions with ads, and visits to advertisers' sites.

Google also employs conversion cookies (e.g., '__gcl') to track user actions after clicking ads, like making a purchase. Google doesn't use conversion cookies for personalized ad targeting and they persist briefly. Some other cookies may measure conversion events too. Google uses cookies like 'AID,' 'DSID,' and 'TAID' to link activity across devices for coordinated ads and conversion measurement.

Google Analytics Advertising Features Used:

  • Remarketing
  • Demographics and Interest Reporting

You can opt out of Google Analytics features at any time using this link: https://tools.google.com/dlpage/gaoptout/

 

Hotjar

Hotjar helps us understand user needs and optimize our service. It collects data on user behaviour, including device IP address (de-identified), device screen size, type, browser details, geographic location (country), and preferred language. Hotjar stores this data pseudonymized, and they're prohibited from selling it.

For more details, visit Hotjar's support site.

 

Facebook Pixel

Our website employs the Facebook Pixel from Facebook Inc. It provides anonymous data about user activity when they access our site from Facebook, aiding market research. While data collected is anonymous to us, Facebook stores and processes it for its promotional purposes. Facebook's Data Usage policy outlines these purposes.

This service aligns with Art. 6 paragraph 1 sentence 1 letter f GDPR. You can opt out of data collection via Facebook Pixel here: https://www.facebook.com/settings?tab=ads

 

Access to Your Personal Information

Stored personal data can be viewed, amended, or deleted at any time. If you have an account, you can update contact details. Alternatively, email makethecut@360lasers.co.uk attention to The Data Protection Officer.

 

Changes to this Privacy Notice

In line with the General Data Protection Regulation (GDRP), we continually review our Privacy Policy to ensure data protection. This policy remains dynamic to match current legislation and safeguard your data in today's digital landscape.